Kendell “Sav” Freeman is the epitome of what you want in an executive. He doesn’t view the landscape from behind a suit, tie or office desk. He understands every division of a label because his experience by working hand-in-hand with those very same departments. Through a special mix of ambition, innovative thinking and hustle, Freeman has shaped his career by contributing to those of hip-hop kings like Jay-Z, Young Jeez, Big Sean and Rick Ross, while being praised by media giants like MTV, XXL and Fader. Starting at age 15, the Harlemite interned with indie labels Pay Day Records and RZA’s own Razor Share Records, learning the fundamentals of mix show and college promotions. After graduating from Hampton University with a Bachelor’s degree in Broadcast Journalism, he began touring with different artist as well as operating the production boards for various Hot 97 radio shows. The fast learner was quickly tapped to on-air produce for eventual Hot 97 legends like Angie Martinez, DJ Envy and Funkmaster Flex. Producing a DJ at Hot, Kay Slay, would land Sav at Sirius XM several years later, where he worked alongside great talents like Green Lantern, Tony Touch and Who Kid.

Although Freeman gained his initial radio experience at New York City’s biggest radio station, his passion remained with the record label business. While continuing his producer duties, he accepted an internship at TVT Records to further his education. In 2005, he landed an internship in the promotions department of the legendary Def Jam Records. Helping to bring awareness to the projects of artists like Rihanna, Fabolous and Ne-Yo, earned Sav a promotion from College to Radio promo and street marketing. His young label and radio station experience helped him push new records to DJS across the country. In 2007, Def Jam eventually hired Sav as a Mix Show Manager.

Continuing to climb the career ladder with great foresight, Freeman recognized unchartered land between music artists and the rising value of digital content. Noticing a growing blog culture and new demand for exclusive content, he and his friend/co-worker Steve Carless created a digital marketing platform for new artists called bestofbothoffices.com. The service site combined guerrilla marketing with digital and street promotions to offer developing Def Jam acts like YG and Big Sean an incubator system to grow within, while stretching the youth reach of veteran artists like Jay-Z, for whom BoBO produced a trailer for the single “Blue Magic.

In 2013, after eight years at Def Jam, Freeman was tapped by Rick Ross to be the VP of his burgeoning Warner Bros label Maybach Music Group. He would help Ross oversee the albums of all MMG artists from Meek Mill to Omarion to Wale- -while developing and managing new acts like Gun Play, Stalley & Rockie, Fresh. He also consulted on Rick Ross brand partnerships like Luc Belaire champagne, implementing influencer marketing strategies off and online. Mr. Freeman didn’t stop there, in 2018 he founded a management company that would house quadruple platinum recording artist, Flip Dinero. To date, In 2021, Mr. Freeman connected with Arista Records and became the VP/Co Head Of Urban Music. Truth is, if a record label isn’t run by a Swiss Army Knife of an executive, it’s in great need of a Kendell “Sav” Freeman.

Although Freeman gained his initial radio experience at New York City’s biggest radio station, his passion remained with the record label business. While continuing his producer duties, he accepted an internship at TVT Records to further his education. In 2005, he landed an internship in the promotions department of the legendary Def Jam Records. Helping to bring awareness to the projects of artists like Rihanna, Fabolous and Ne-Yo, earned Sav a promotion from College to Radio promo and street marketing. His young label and radio station experience helped him push new records to DJS across the country. In 2007, Def Jam eventually hired Sav as a Mix Show Manager.